Insights

Analysis and findings from the Roblec Intelligence platform.

How a DTC skincare brand found $2.4M in misallocated budget

A mid-market skincare brand's internal attribution was over-concentrating spend in Meta. Independent channel-level data from Roblec revealed a significant misallocation, prompting a rebalance that improved CAC by 17%.

Streaming / Competitive Intelligence

The streaming wars, measured through competitive spend data

Roblec's competitive spend trends revealed two major streaming platforms had shifted 30-35% of budgets — six weeks before public earnings confirmed the strategic pivot.

Read more → Attribution / CFO Alignment

Why last-click was lying to the CFO — and how one brand proved it

A subscription wellness brand used independent third-party data to resolve a standoff between marketing and finance — reversing 100% of planned budget cuts and aligning both teams on measurement.

Mapping a $200M category's real media mix before entering it

A consumer electronics brand mapped 15 incumbent DTC supplement brands across 5 channels — and identified CTV as an underexploited whitespace opportunity representing less than 8% of category spend.

When the agency's competitive set didn't match reality

An independent competitive mapping revealed three major competitors missing from the agency's analysis. The brand's actual position on Google: outspent 2-3x, not leading as reported.