Your competitors' ad spend is no longer a black box.
Roblec uses network-level intelligence to show you what ecommerce and subscription brands are actually spending — by channel, in near real-time.
Marketing measurement is broken — and everyone selling you a fix has a conflict of interest.
Platforms grade their own homework. Meta tells you Meta works. Google tells you Google works. Each walled garden marks its own exams, and the results — unsurprisingly — always come back glowing.
Attribution models reward the last click, not the right decision. The touchpoint closest to conversion gets the credit, regardless of what actually drove awareness, consideration, or intent.
Panel-based estimates are directional at best — 30-50% margins of error on absolute spend. They were built for a television era and haven't kept pace with the fragmentation of digital media.
The result: CMOs make million-dollar allocation decisions on data that wouldn't survive a finance review.
The market needed an independent source of truth. We built one.
Network-level
data resolution
Observed from ISP and wireless carrier traffic — not crawled, not surveyed, not self-reported.
24-hour
refresh cycle
See shifts in competitor spend within a day, not weeks or quarters.
Channel-by-channel
spend breakdowns
Meta, Google, TikTok, CTV, programmatic — broken out, not bundled.
From network signal to budget decision.
- 01
Observe
We ingest anonymized, aggregated network telemetry from ISP and carrier partners.
- 02
Resolve
Our models map traffic patterns to advertising platforms, campaign types, and spend levels.
- 03
Deliver
You get competitive spend intelligence by brand, by channel, updated daily.
What the data reveals.
How a DTC brand uncovered $2.4M in misattributed spend
A mid-market skincare brand's last-click attribution was over-crediting Meta by 21 percentage points. Network-level analysis revealed the true channel contribution and identified $2.4M in misallocated budget.
Read more → Streaming / Competitive IntelligenceThe streaming wars, measured from the network up
Network telemetry revealed two major streaming platforms had quietly shifted 30-35% of budgets from acquisition to retention — six weeks before public earnings confirmed the trend.
Read more → Attribution / CFO AlignmentWhy last-click is lying to your CFO
A subscription wellness brand used network-verified data to resolve a standoff between marketing and finance — reversing 100% of planned budget cuts and aligning both teams on measurement.
Read more →See what your competitors are actually spending.
Book a Demo30-minute call. No commitment. We'll show you live data.